Vibe Check

How Gen Z Lives Now

The idea:

Gen Z is coming of age at an especially tumultuous moment. I wanted to explore how their attitudes about love, sex, and dating had been inexorably changed by the pandemic. What types of new relationship models are Gen Z adopting? How are they thinking differently about things like virginity and sexual identity?

The project:

I assembled a focus group of nine 18 to 26 year olds for a filmed discussion about their attitudes around sex, dating, and relationships.

I also partnered with YouGov to produce a survey of 1,880 people so we could compare ideologies and attitudes across generations.

I used this data to explore how Gen Z is transforming economic and social norms and what it means for our future, but I also wanted to talk about the real-world emotional and social implications of an unstable economic and climate outlook.

The articles:

I worked with our video team to produce a video from our focus group. This is the first in a series.

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