Developed a multi-pronged editorial strategy that brought in more than one billion pageviews annually.
Oversaw a staff of 24 full-time writers and editors across verticals and managed freelancer assignments.
Built and executed a brand strategy that included content packages, features, and cross-team collaborations.
Implemented search and growth strategy and worked with product teams on CMS UX.
Responsible for Business Insider's AI experimentation and policy development.
Collaborated on new content franchises to sell to sponsors.
Singapore Bureau Chief
Relocated to Singapore to launch Insider's Singapore bureau in early 2021.
Recruited, hired, and managed 12 journalists across news, business, tech, and lifestyle divisions.
Developed Singapore bureau strategy that increased pageviews 200% year-over-year.
Created a “fast-feature” format responsible for bringing in 30 million pageviews, and developed documentation and trainings to bring the format to the newsroom at large.
Coordinated breaking news coverage and identified new audience growth opportunities.
Published a daily morning newsletter that was disseminated to readers around the globe.
Executive Editor, News
Oversaw breaking news, sports, science, data, and investigative desks.
Planned and executed the team's 2020 election coverage and pandemic coverage.
Won a New York Press Award for a series on policing mental health.
BuzzFeed Senior Editor
Founding editor of both BuzzFeed’s style and beauty vertical, and its trending news department
Grew the style and beauty vertical to the number one beauty and style destination online, reaching 9 in 10 women and 340 million monthly cross-platform views
Oversaw the trending news department, which delivered highest per-story traffic and 40 million views per month.
Managed a team of 12 across multiple verticals to ideate new concepts, formats and frames for site, video, and social media.
Ran content sprints and lead multiple cross-team initiatives around new and experimental formats.
Liaised with tech, product, and business teams to provide editorial insights and build editorial products — including CMS improvements and SEO strategy rollout.
Ideated and executed cross-team and cross-platform tentpole initiatives, theme weeks, and best practices.
Collaborated with Product Labs on real-world product tie-ins and marketing strategies.
Developed organizational documentation including editorial and diversity standards, and occupational leveling.
New York Magazine Evening Editor
Managed breaking news and culture stories.
Wrote 8 to 10 Daily Intel and Vulture posts every night as the site’s solo overnight editor.
Collaborated with the video team to get up timely clips.
University of the Arts Adjunct writing professor
Taught writing, research, and critical thinking skills over several semesters.
Developed original course curriculum on postmodernism, media literacy, and cultural production.
Writing, editing, and content strategy
Select clients: eBay • Oceana • Alternative Apparel • AIGA Savannah College of Art and Design • Levi’s • TLC • J. Crew • Refinery29 • Total Beauty • Urban Outfitters • TODAY.com
University of Sussex | MA | Media and Cultural Studies University of Pennsylvania | BA | Women's Studies